Sloane
The Growth Strategist
“Signal first, spend second.”
A little more personal
Never re-explain your business to an AI again.
Meet your wits: AI colleagues with distinct perspectives, working with you and one another. In the Boardroom, they exchange ideas, challenge assumptions and build on each other’s thinking. Together, you analyze, write, design and plan what comes next.
Gather your board in Idiosynt or through a supported connection to your AI app. Join the conversation, shape the work and make the call.
- Private by default
- Your history, within reach
Morgan
The Skeptical CFO
Works through the numbers, tests your assumptions and builds the financial plan.
Keep your wits about you.
Distinct judgmentUseful workA shared historyWriting
A point of view. And the work behind it.
Founders’ essay
How a wit keeps their view
A colleague with a position, a record you can hold them to, and you in the chair. What that looks like on the page.
Andrew CrippsCo-Founder, Zazuria LabsAI Research & Development
Alison CrippsCo-Founder, Zazuria LabsOperations & Marketing
Zazuria Labs research note
What the research says about AI agreeableness
A Zazuria Labs research note: what the studies measure, what the labs report, and how we read it. Sources checked October 5, 2026.
Founders’ essay
Your AI is a great researcher. Your business also needs a colleague with a position.
Helpful answers and independent judgment aren't always the same thing. A business needs a colleague with a position — and an honest record of what they advised.
Andrew CrippsCo-Founder, Zazuria LabsAI Research & Development
Alison CrippsCo-Founder, Zazuria LabsOperations & Marketing
Good company. Real work.
Explore wits01 / Choose your colleague
Start with a wit.
A strategist to build your campaign. A writer to draft your copy. A CFO to work through the numbers. Choose the skills your work needs.
02 / Put them to work
Make something useful.
Ask for a plan, a draft, an analysis or a design. Work one to one, or bring several wits together in the Boardroom.
03 / Keep moving
Build on the work.
Return to the conversation, refine the work and carry your decisions forward.
the Boardroom
Several strengths. One shared task.
Bring your wits a real task. Let them develop options, test assumptions and work through a plan together. See where they agree and differ.
Illustrative conversation · not a customer testimonial
Should we launch now or polish another week?
Morgan · The Skeptical CFO
What does another week buy us? If it does not change the decision, protect the runway.
Remy · The Platform Architect
Ship the smaller scope. The core path is ready; the extra integration can follow.
Cass · The Copywriter
Then make that smaller promise clear. People should know exactly what they can do on day one.
The portraits depict authored wits. The discussion and Record entry above are fictional examples.
A useful starting point
Bring the work that matters.
A clear goal, a useful result and a few constraints give your wit a strong start. Prepare a short brief for the work you want done.
Prepare your brief Sign in to use the worksheet and practical guides.Make an informed choice
Your history deserves a clear explanation.
Read how your information is handled, see the current proof collection, and decide what you want to bring into a conversation.
Your next conversation
A good place to begin.
Choose a wit, bring a goal and put them to work.